India Intimate Fashion Week unveiled the much-awaited second edition of IIFW in Mumbai amidst much glitz and glamour.
The fashion extravaganza witnessed some of the finest collections from renowned Indian and international designers who set the ramp on fire with the super-hot models in their equally hot lingerie.
The event was graced by Mr. Xose Feijoo, International Sales and Business Development Specialist at Selmark (One of the Spain’s Largest Lingerie Brand), Ms. Padma Karani Market Analyst at the Spanish Economic and Commercial Office (Spanish Consulate Office) and Ms. Marta Alonso, Trade Advisor at the Spanish Economic and Commercial Office (Spanish Consulate Office).
The IIFW season 2.0, kick-started with a vibrant show by Hong Kong-based designer Mona Shroff who showcased her high-end jewelry collection titled ‘RIO CARNIVAL’ along with clothing line of Internationally acclaimed fashion designer Rajiv Mehta.
For the first time a panel of experts from the industry got together to discuss and debate on ‘The Intimate Debate’, which talked about the importance of Lingerie & Intimate wear, Future Intimate Fashion in India & the Taboo, India, is fighting with.
“The intimate apparel industry is still in its nascent phase if we compare with other countries, IIFW aspires to bring national and international fashion lingerie designer under one common platform here in India. The Intimate apparel is one of the largest market still lying unexplored in India”, said Niraj Jawanjal, Founder & Ideator, IIFW.
“We continue to focus on our awareness campaign #BootheTaboo of intimate fashion. We are expecting to explore more possibilities in the intimate apparel industry”, said Amit Pandey, Media Head and Associate Partner, IIFW.
The second show for the evening began with a live performance by Bollywood playback singer Rahul Pandey, whose popular songs “Haseena Tu Kameena Main” from the movie Happy Ending and ‘’Jab We Met” from movie Hero topped the Indian music charts. It was followed by a show by ‘La Intimo’, a brand that specializes in intimate clothing and elegant collection for both men and women’s wear.
The Gen-Next designers from INIFD Bandra, Mumbai later showcased the collection ‘MYSTICAL EGYPT’ inspired by the grandeur and mysteries of the base colors such as royal blue and black. with a striking use of gold supported by.
“IIFW is a fantastic initiative to bring intimate fashion to the forefront; something that must be spoken of and displayed fashionably. INIFD, Bandra is proud to be associated with IIFW presenting resort wear resembling Greek n Egyptian style, a new foray in making resort wear very chic n classic,” said Mr. Vivek Dhawan, Centre Director, INIFD Bandra.
One of the major highlights of the show was the launch of plus-size lingerie label “Melons India” for which the star attraction was Dr. Mona Varonica Campbell, India’s only super plus-size transgender model, who sizzled the ramp as a showstopper for the designer label. “Sexiness can also be defined by ‘curves’. Indians are known for their curvaceous bodies and there is absolutely nothing to be ashamed of. IIFW is a platform, which encourages and supports this thought. I am glad to have this opportunity to walk as the showstopper”, said Dr. Mona Varonica Campbell.
Designer Rashmi Solanki presented her exclusive collection ‘RUDRA’, A belief, a design label for innovative and promoting fashion sustainability using age-old Indian techniques of Fabric making and Handicrafts. To make the show even grandeur for the designer Commando 2 fame Bollywood actor Thakur Anoop Singh walked the ramp as her showstopper.
India Intimate Fashion Week season 2 witnessed a splendid grand finale with Jef Albea, an international fashion designer from Filipino who highlighted who presented the best line of bridal lingerie collection for the first time in India.
“Sophisticated designs are themed to celebrate the vibrant artisans of Asia which India is an also proud to have. Art drawn from patterns seen on earth coupled with the techniques with flawless execution creates a rich and modern appeal. Intimate wear should possess elegance, sophistication. It’s a great pleasure for me to showcase my collections for the first time in India through an innovative platform like IIFW. I am looking forward to a revolutionary change in Indian Intimate apparel market after IIFW,” said Jef Albea.
Some scintillating performances by artists like Rahul Pandey, Bollywood playback singer, ‘Rastafari’ singer DEB, live painting by internationally famous Nityam Singharoy kept the tempo flowing for the evening.
IIFW Season 2 had hosted an Art Gallery to display the connection of intimacy with artistry.
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