~ launches special Mumbai Cutting Chai at The Mumbai Versova Metro Station~
Tata Consumer Products Limited launched Tata Tea Premium – Street Chais of India, a range of teas that honour the distinct flavours inspired by the streets of India. The launch ceremony was held at Versova Metro station, where Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products, revealed the new tea collection.
To commemorate the event, the Mumbai Metro, a source of pride for the city, was adorned with the brand’s Mumbai Cutting Chai, which honours the streets and lifestyles of Mumbai. To take forward this approach, the voice that represents street, the renowned rapper, Aarya Jadhao, performed a specially crafted rap that embodied the vibrant essence of Mumbai’s street chai culture within the metro.
Tata Tea Premium is known for its ‘hyperlocal’ approach to creating distinct blends, and Tata Tea Premium…
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